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Imagine the Possibilities

Learnings, teachings and marketing tips & tricks for small business owners.

Victoria Proppe Victoria Proppe

2026 Is the Year for Simpler, More Human Marketing

In a world where marketing feels louder and less human, 2026 is the year to simplify. If you're a small business or nonprofit leader, this post shares how to ditch burnout strategies and build a marketing plan that’s more focused, sustainable, and authentic.

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Victoria Proppe Victoria Proppe

Business Lessons I’ve Learned From Potty Training My Toddler

What do potty training a toddler and running a business have in common? More than you'd think. In this honest, humorous post, Tory shares what a literal mess during a Zoom call taught her about timing, failed launches, multitasking—and the messy, meaningful truth of building a business with no childcare.

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Victoria Proppe Victoria Proppe

Reflections on 2023: Lessons Learned in the Chaos

As we bid farewell to 2023 and usher in 2024, I find myself reflecting on the chaotic, messy, and intense journey that was this past year. While it wasn't a terrible year, it certainly wasn't my best season. Being a new mom while juggling entrepreneurship and self-discovery has taught me many valuable lessons over the past year. Here's what I've learned…

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