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Imagine the Possibilities

Learnings, teachings and marketing tips & tricks for small business owners.

Victoria Proppe Victoria Proppe

The difference between branding & marketing

What is the difference between branding and marketing? I had a conversation recently that made me realize this isn't something everyone knows. I figured I'd clear the air, because knowing the difference between the two will help you tremendously.


The two words are often used interchangeably. But they are not the same thing.

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Victoria Proppe Victoria Proppe

A Fresh Start: Spring Clean Your Brand This Year

Somehow, it’s spring again—seriously, how?! This is a good time of year to refresh, reset, and give your brand the glow-up it deserves. Just like your home, your brand deserves a refresh to stay sharp, relevant, and on point. See my tips on how to achieve this below!

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Victoria Proppe Victoria Proppe

Audit Your Website: Checklist

Your website is often the first impression people have of your brand, so make sure it's easy to use and up-to-date. Take some time to refresh your copy, upload new photos, and ensure everything looks great on mobile devices.

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Victoria Proppe Victoria Proppe

Spring Clean Your Brand: Tips for a Sparkling Online Presence

Spring is finally here, making it the perfect time to give your brand and marketing strategy a little TLC. Just like your home, your brand needs periodic spring cleaning to ensure it's looking its best. Here are some tips to kickstart the process:

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