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Imagine the Possibilities

Learnings, teachings and marketing tips & tricks for small business owners.

Victoria Proppe Victoria Proppe

A Fresh Start: Spring Clean Your Brand This Year

Somehow, it’s spring again—seriously, how?! This is a good time of year to refresh, reset, and give your brand the glow-up it deserves. Just like your home, your brand deserves a refresh to stay sharp, relevant, and on point. See my tips on how to achieve this below!

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Victoria Proppe Victoria Proppe

Audit Your Website: Checklist

Your website is often the first impression people have of your brand, so make sure it's easy to use and up-to-date. Take some time to refresh your copy, upload new photos, and ensure everything looks great on mobile devices.

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Victoria Proppe Victoria Proppe

Spring Clean Your Brand: Tips for a Sparkling Online Presence

Spring is finally here, making it the perfect time to give your brand and marketing strategy a little TLC. Just like your home, your brand needs periodic spring cleaning to ensure it's looking its best. Here are some tips to kickstart the process:

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Entrepreneurship Victoria Proppe Entrepreneurship Victoria Proppe

Entrepreneurial Self-Love: Prioritizing Mental Health in Your Business Journey

Entrepreneurs are often romanticized as individuals who possess the freedom to work wherever and whenever they please. The reality can be far from glamorous. Behind the scenes lies the untold story of the blood, sweat, and tears poured into every aspect of the business, simply to keep it afloat. The pressure of shouldering every role within the company is immense: you become the receptionist, the accountant, the marketer, the service provider, the janitor, and the list goes on. The toll this takes on one's mental health is substantial.

I ventured into entrepreneurship seeking to reclaim my mental well-being. After nearly a decade confined to cubicles, I found myself in a dark place. On paper, I held my dream job, yet I wasn't happy.

The decision to venture out on my own proved to be the best choice. However, entrepreneurship brings its own set of challenges and stressors—a new, different kind of pressure. From one entrepreneur to another, here's how I've been attempting to prioritize my mental health.

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