SIGNS YOUR SMALL BIZ NEEDS

HELP WITH SOCIAL MEDIA & BRANDING...

🌻 You don't have time. Posting on social media is at the bottom of your list. You dread creating new content and often post something just to post it.

🌻 Your engagement is low. You find yourself struggling with likes, comments, views, and new followers.

🌻 It's not your strength. You often find yourself frustrated with social media. You know it's essential to your business but haven't been able to make it work for you.

Sound like you? We want to help you create a marketing plan that works best for you, so you can focus on what you do best.

Social media is no longer optional for small businesses. Don't believe me? Here are all the excuses I've heard from clients over the years (and proof that they're not valid).

"It's too late for me to join social media."

That statement is incorrect. My friend, a small business owner, spent the past couple of years working hard to grow his business. He tried EVERYTHING to grow his followers and sell his products online. It was a very slow process, and he often pivoted services, added new revenue streams, and kept trying the next best idea to grow his business. After rolling his eyes at me about creating a TikTok account for months, he finally gave it a try. Within a few short months, he now has 100K+ followers and has tremendously increased sales from producing content on TikTok alone. I promise you, if you have a story to tell, it's not too late for you.

"My business sells to other businesses, so social media wouldn't help me."

False. Social media is an excellent tool for networking with other companies, showcasing your portfolio, keeping an eye on industry updates, becoming an industry thought leader, and connecting with potential new clients.

“I sell to an older generation, and they're not on social media.”

Also false. Though the Boomer generation does engage with social media less than other generations, boomers tend to be more interested in Facebook as 68% of this generation uses this social platform. However, according to data from Statista from last year, 70% of boomers say they regularly use YouTube. Additionally, if you sell products to this generation, you also have to consider that you're actually selling to other generations of family members and caregivers in some cases.

"I don't have a story or anything interesting to share on social media."

I'm not going to lie, it's something I've struggled with as well for my branding. But the truth is, every one of us has a story. Sharing things from your point of view, the lessons you've learned, and the why behind what you do is the fastest way to relate to and connect with your community.

Being vulnerable isn't easy, but it's usually worth it. So if you've been looking for a sign to stop scrolling and start posting-this is it! This is your sign!

As we bid farewell to 2023 and usher in 2024, I find myself reflecting on the chaotic, messy, and intense journey that was this past year. While it wasn't a terrible year, it certainly wasn't my best season. Being a new mom while juggling entrepreneurship and self-discovery has taught me many valuable lessons over the past year. Here's what I've learned…

Are you a new parent struggling to balance your professional goals with the demands of parenting? If so, entrepreneurship could be the answer you're looking for! Here are some reasons why starting your own business can be a game-changer for new parents:

You're the boss!

As an entrepreneur, you decide when and where you work. This means you can prioritize your family's needs while pursuing your career goals.

Money matters.

Starting your own business gives you more control over your income. You can set your own rates and take on as much work as you want. This means you can contribute financially to your household while still being present for your children.

Do what you love.

Starting your own business allows you to pursue your passions and do work you truly enjoy. This can be an excellent source of personal fulfillment and can help you stay motivated.

Connect with others.

As an entrepreneur, you'll be part of a supportive community of like-minded individuals who understand the challenges of balancing work and parenting. This community can offer advice, support, and new opportunities.

Flexibility is key.

One of the biggest benefits of entrepreneurship is its flexibility. You can set your own schedule and work from home or remote locations. This can be a huge advantage for new parents who want to spend more time with their children.

Sound like something you want to do? Here are some next steps and ideas for new parents who are interested in starting their own business:

Identify your skills and passions. What are you good at? What do you enjoy doing? Think about how you can turn those skills and passions into a business idea.

Do your research. Once you have a business idea in mind, do some research to make sure there's a market for it. Look at similar businesses in your area and online, and see how they're doing.

Write a business plan. A business plan will help you organize your ideas and create a roadmap for your business. It should include things like your target market, competition, marketing plan, and financial projections.

Consider your financing options. Think about how you'll fund your venture and how much you'll need to get started.

Start small. It's okay to start small and grow your business over time. You don't need to have everything figured out from the beginning.

Build a support network. Starting a business can be challenging, so it's helpful to have a support network of family, friends, and fellow entrepreneurs. Join local business groups, attend networking events, and connect with other entrepreneurs online.

Balance your time. Remember that starting a business takes time and energy, but so does parenting. Find ways to balance both, such as working during nap times or hiring a babysitter for a few hours a week.

In terms of business ideas, here are a few to consider:

Freelancing: If you have a skill such as writing, graphic design, or web development, consider freelancing. This allows you to work from home and take on projects as your schedule allows.

Etsy shop: If you're crafty or artistic, consider starting an Etsy shop to sell your handmade goods.

Childcare: If you have experience with children, consider starting a home-based daycare or nanny service.

Online courses: If you have expertise in a particular area, consider creating online courses to share your knowledge with others.

Consulting: If you have experience in a particular industry, consider offering consulting services to businesses or individuals.

The possibilities are endless! With a bit of creativity and hard work, you can start a successful business and be present for your family.

In conclusion, starting your own business can be a fantastic solution for new parents who want to pursue their professional goals while still being present for their families. With the flexibility, control, and personal fulfillment entrepreneurship offers, you can have the best of both worlds!