Is Your Marketing Just… Instagram?

Feeling like your marketing is all over the place (or all on Instagram)? You’re not alone.
Most small business owners and nonprofit leaders I talk to feel the same way: like they’re doing a lot of things… but they’re not sure if any of it’s actually working.

So let me start with this: You don’t need to be everywhere. But you do need a strategy that’s sustainable, flexible, and actually yours.

Here’s the truth:

Social media can be a great tool. But it’s not a strategy. It’s borrowed space. You don’t own it, you can’t control it, and you’re at the mercy of the algorithm gods.

What you need instead?

A marketing ecosystem. One that includes more than just what you post on the ’gram.

Here’s what that can look like:

• Owned Channels: your website, email list, blog, podcast—things you control

• Earned Channels: PR, partnerships, referrals, SEO—things you build

• Borrowed Channels: social media, online marketplaces, directories—things you rent

When you start thinking in terms of an ecosystem, things shift.
You stop chasing trends and start building something resilient.

Ask yourself:

• Where are people currently finding you?

• Where do you want them to find you?

• What’s working? What’s not?

• What’s missing?

You don’t need to do everything. You just need a plan that works for you, your goals, your capacity, and your audience.

So, if you’re ready to stop winging it? Start by mapping your ecosystem. Fill in the gaps. And give yourself permission to let go of the rest.

Still not sure how to move forward?
Book a call with me! We’ll get you sorted out. Strategy doesn’t have to feel like guesswork. Let’s make a plan that actually works.